The Internet Can Boil Pasta and Heat My Home Too!

Photo courtesy zdnet.co.uk

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Last November, in our “Top 20 Econudrums,” we asked whether it was more environmentally friendly to read the paper in print or online. It’s a question with a surprising answer: As it turns out, it’s often greener to read dead trees. This is true largely because of the giant environmental impact of servers. But thanks to some techies in Zurich, that could change soon.

Here’s a little background: Server farms—also known as data centers—are the enormous housing facilities that make the internet possible. A single Google data center, in Oregon consumes as much energy as a city of 200,000. That’s because servers not only have to be on 24/7, they need to be kept cool 24/7.  Up to 50 percent of the power they use is just to keep them from melting down.  Overall, the internet is responsible for 2% of global carbon emissions, about the same as the aviation industry.  And as the internet becomes increasingly prevalent in China and India, well, that means a whole lot more Xiaonei pages and Orkut accounts that will need hosting.

So it is good news, nay, great news, that the IBM lab in Zurich has developed a new cooling technology by attaching teeny-weeny water pipes to the surface of each computer chip in a server. Water is piped within microns of the chip to cool it down, then the waste water is piped out hot enough to make a cup of Ramen, heat a building, or keep a swimming pool warm. The new cooling system will reduce the carbon footprint of servers by 85 percent and the energy use by 40 percent. If this technology were in MoJo‘s office we could ditch the electric tea kettle and just go to the server closet to steep our chai. Check out a video of the technology after the break.

 

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate