Domino’s Dominates Sidewalks (With Pizza Ads)

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In March, citizens of Louisville, Kentucky, experienced KFC-themed pothole repairs. Now, folks in New York City, Philadelphia, and Los Angeles can tread on sidewalks bearing ads for Domino’s Pizza.

GreenGraffiti, the Netherlands-based company Domino’s partnered with for the campaign, claims all kinds of green cred. Plus, its site says, it’s doing the cities a service by washing the sidewalk (though the gross gum in the image shown here suggests that squeaky clean is not the goal, and not everyone is convinced ads are more attractive than dirt).

Good thing Domino’s is targeting walkers, since the focus of the campaign, the American Legends Pizza, has 40 percent more cheese than a regular pizza.