EA Promotion at Comic Con: The Second Circle of Hell

"Sin to Win" flyer posted by "danteteam" at TwitPic

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To promote the new game “Dante’s Inferno” at Comic Con this year, EA launched the contest “Sin to Win.” The contest consists of “committing an act of lust” with a “booth babe,” and showing proof of that encounter on Twitter. The winner will receive “a sinful night with two hot girls, a limo service, paparazzi, and a chest full of booty.” I’m guessing the paparazzi are so you can post pictures of this lovely evening to every one of your online profiles—I’ll refrain from guessing what is in the “chest full of booty.”

In one fell swoop, EA has managed to alienate any women who might have played the game, and any men who do not act like 14-year-olds on hormone overdrive. The majority of tweets tagged with the EA sanctioned #lust are also tagged #EAfail.

The promotional site for the game only goes as far as the second circle of hell. But, it looks like this little excercise might put EA a bit farther down. Lets see just how deep they might go:

Circle 1—Limbo: Poets and philosphers, not coders and gamers.

Circle 2—Lust: EA is very aware they (and their potential consumers) qualify for this.

Circle 3—Gluttony: I would say the “chest full of booty” counts.

Circle 4—Greed: A profit-based company automatically qualifies.

Circle 5—Anger: Game play might induce bouts of swearing, and they have certainly annoyed many Comic Con attendees, but for this excercise they are free and clear.

Circle 6—Heresy: Making a video game about hell and then asking people to commit mortal sins probably means you don’t buy Dante’s poem, so welcome to the lower levels.

Circle 7—Violence: The game includes a lot, but were only talking about the promotion here.

Circle 8—Fraud: There are lots of folks in this one, including flatterers and seducers. EA qualifies for both since they will be procuring the “hot girls” for the evening and making the poor guy (or gal) think this is really a date.

Circle 9—Treachery: Looks like they are safe from hanging out with Satan.

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DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America will move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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