Fighting Copyright Infringement With A Smile

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This week, the Associated Press announced that it was developing a system to “protect news content from unauthorized use online,” i.e., set up some kind of DRM for its articles. To explain just how it plans to eliminate cutting and pasting, the Second Pillar of the Internet (you know what the first one is), it released this helpful clip-art laden graphic:

 

Got it? My takeaway is that authorized news “users” will be able to “mash up” AP stories in what looks like a barrel of radioactive waste. Unauthorized news users will be found via a “tracking beacon” and then subject to “enforcement.” That makes it sound like the AP is going to go all RIAA on news aggregators and clip-happy bloggers, but tech types say it’s hyping its proposed system’s capabilities. 

Ironic Sans’ David Friedman has a far simpler idea. Noting a recent study that “discovered that people are more honest when eyes are watching them, even if the eyes are fake,” he suggests that the AP embed an emoticon-style face in each of its stories:

It’s the Smiley as copy protection. The AP could come up with their own set of ascii eyes, brand it, and include it in every dateline from now on. They could even pretend it has some other official function, like it symbolizes the AP keeping its eyes out for news. But people would see it and know what it means: “This is an AP article. Please don’t steal it unless you would do so even with your own mother watching.”

Brilliant. (Not that it would stop Shepard Fairey from swiping AP photos with eyes in them.) Now please don’t copy this post without permission. 😉

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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