Jamba Juice Gets Its War On

Jamba Juice

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Get your Chimichurri Chicken Wrap on! That’s the message of a new Jamba Juice website that blatantly rips off the late, great comic strip Get Your War On. It’s got the familiar clip-art office drones, but they’re no longer ranting profanely about the murderous absurdities of the Bush years and the depredations of global capitalism. Instead, these guys just want to “capitalize on a Gobble’licious Sandwich.” GYWO creator David Rees, rightfully annoyed, has declared “No Juicetice, No Peace!” But he also gets that there’s not much he can do about a big company appropriating appropriation from the cool kids. His advice to his supporters:

Pray. Pray for the destruction of the Temple of Juice. No, seriously? Just remember that most corporations are lame, and most advertising/marketing agencies are lame, and this kind of lame, dispiriting appropriation happens all the time. Just always keep that thought somewhere in your head. And drink wine instead of juice.

Though I’m kind of wondering if Rees didn’t plant the seeds for the Jamba “tribute” site with his penultimate strip in January. Did this…

…get some ad team thinking it would be clever to answer with this?

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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