Leaner, Greener GM Might Change Logo from Blue to Green

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


As GM prepares to cut 21 percent of its US jobs and produce smaller, more fuel-efficient cars, it’s mulling over changing the color of its logo from blue to green. The AP reports that the switch would be “an effort to show consumers that it is leaner and greener, more focussed on fuel efficiency and better able to make quick decisions.”

Depending on your perspective, this is either a brilliant move or a monumental case of chutzpah. It might signal GM’s shifting priorities, or it might come off as an effort to put a new coat of green paint on the same grimy clunker. Given how far GM has to go before it’s as green as companies like Toyota or Honda, perhaps the strongest message behind the color change would be this: GM is green with envy.

A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

So we tried to explain why your year-end donations are so essential, and we'd like your help refining our pitch about what make Mother Jones valuable and worth reading to you.

We'd also like your support of our journalism with a year-end donation if you can right now—all online gifts will be doubled until we hit our $350,000 goal thanks to an incredibly generous donor's matching gift pledge.

payment methods

A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

So we tried to explain why your year-end donations are so essential, and we'd like your help refining our pitch about what make Mother Jones valuable and worth reading to you.

We'd also like your support of our journalism with a year-end donation if you can right now—all online gifts will be doubled until we hit our $350,000 goal thanks to an incredibly generous donor's matching gift pledge.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate