Media Matters, Local Edition

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In the will-journalism-take-democracy-down-with-it files, Mike has a really interesting report on advertorial worming its way into local news here over at The Riff. To whit:

 

A few weeks ago, my friend Amy Shelf got a call from San Francisco’s KRON 4, a former NBC affiliate, now independent, that bills itself “the Bay Area’s News Station.” The caller, a polite young woman, wanted to set up a meeting with Amy to talk about opportunities for her to appear on the air and speak about legal issues—Amy is a lawyer.

Was the caller a news producer? Not exactly. She wanted Amy to pay $1,000, presumably per month, to star in a five-minute monthly segment. Amy consulted her moral compass. “I was like, ‘I think that’s totally unethical,’” she tells me later, recalling the conversation. “And she said, ‘Well, it looks like the news.’ And I said, ‘That’s exactly what makes it unethical!’”

KRON’s sales rep quickly added that the paid segments were identified as such, but Amy still wasn’t buying. Proper disclosure, of course, would make the whole thing just a bit less slimy. So I went online and viewed some of the segments in question. There was plenty to be concerned about.

You have to read the rest of his report to find out how bad it is out there. And once you do, perhaps you’ll consider supporting journalism that reports to you. Just sayin’.

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DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America will move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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