Media Matters, Local Edition

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In the will-journalism-take-democracy-down-with-it files, Mike has a really interesting report on advertorial worming its way into local news here over at The Riff. To whit:

 

A few weeks ago, my friend Amy Shelf got a call from San Francisco’s KRON 4, a former NBC affiliate, now independent, that bills itself “the Bay Area’s News Station.” The caller, a polite young woman, wanted to set up a meeting with Amy to talk about opportunities for her to appear on the air and speak about legal issues—Amy is a lawyer.

Was the caller a news producer? Not exactly. She wanted Amy to pay $1,000, presumably per month, to star in a five-minute monthly segment. Amy consulted her moral compass. “I was like, ‘I think that’s totally unethical,’” she tells me later, recalling the conversation. “And she said, ‘Well, it looks like the news.’ And I said, ‘That’s exactly what makes it unethical!’”

KRON’s sales rep quickly added that the paid segments were identified as such, but Amy still wasn’t buying. Proper disclosure, of course, would make the whole thing just a bit less slimy. So I went online and viewed some of the segments in question. There was plenty to be concerned about.

You have to read the rest of his report to find out how bad it is out there. And once you do, perhaps you’ll consider supporting journalism that reports to you. Just sayin’.

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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