August 4, 2009

Online Happiness: Measure It, Get It

Smiley courtesy Pumbaa, Wikimedia commons

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How happy are we? And how might we get happier?

First up: applied mathematicians Peter Dodds and Christopher Danforth of the U of Vermont Burlington are calculating how happy the Internet is by focusing on blog posts and song lyrics. They chose these two datasets because they’re: 1) huge; and 2) more honest—or so they believe.

Dodds and Danforth analyzed sentences from 2.4 million blogs collected by wefeelfine.org, which searches blog worldwide for versions of the phrase “I feel,” then records the whole sentence.

The researchers also downloaded more than a quarter million song lyrics from a searchable online database, then scanned for more than 1,000 emotionally charged words that a 1999 psychology study ranked on a scale from 1 (miserable) to 9 (ecstatic).

The good news: blogosphere happiness has increased some 4% since 2005, according to Dodds’ and Danforth’s upcoming paper in the Journal of Happiness Studies. The biggest recurring happy days are Christmas and Valentine’s. The happiest day since 2005 was 4 November 2008 when Barack Obama was elected president of the US.

The low points have been the 11 September anniversaries.

Second up: British psychologist Richard Wiseman is inviting the public to take part in an ambitious five-day online experiment (starting today) aimed at boosting happiness.

Participants rate their current mood before a random assignment to one of four groups—each of which watches a video describing one of four techniques commonly used to boost happiness. Particpants then follow the techniques and five days from now everyone reassesses their mood. The results will be announced 11 August.

Wiseman presents 10 techniques to help you get happier:

  • Meet up with a friend that you haven’t seen for a while
  • Watch a funny film or tv show
  • Exercise 30 minutes three times a week
  • Cut your tv viewing in half (but not the funny stuff?)
  • Buy experiences not goods: go to a concert, movie, unusual place, or strange restaurant.
  • Create novel challenges by starting a hobby, joining an organization, learning a skill
  • Go for a 20 minute walk in the sun
  • Spend 10 minutes listening to relaxing or uplifting music
  • Stroke a dog (cat?)
  • Stop watching and reading the news (even MoJo junkies?)

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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