September 17, 2009

Beck Watch: Fearless MoJo Readers

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MoJo reader Steve G. exhibited some smart, fearless activism (read the comment) yesterday when he called the companies that still advertise on Glenn Beck’s show. Three hours later, the consumer services specialist at Eggland’s Best responded with this message: “Pending further review Eggland’s Best has suspended TV advertising on the Glen Beck Show.”

Sure enough, Eggland’s Best is absent from today’s list of Beck holdouts: 

Lear Capital

LifeLock

Weekly Standard

US Forest Service (smokeybear.com)

National Geographic Channel

Toyota (Lexus)

Rosland Capital

Superior Gold Group

Roche Diagnostics (Accu-Chek Aviva)

FEMA (National Flood Insurance Program)

National Review

Conservatives for Patients’ Rights

Bruce Hornsby and the Noisemakers

Superior Gold Group

Loan Modification Help Line 800-917-8549

IRS Tax Agreements

Carbonite

Rosland Capital

National Republican Trust PAC

News Corp. (The Wall Street Journal)

Imperial Structured Settlements

Warner Bros. Entertainment Inc. (The Informant)

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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