News From TreeHugger: Thursday, October 29

photo: <a href="http://www.flickr.com/photos/fitri-agung/3103398633/">friti agung</a> via flickr.

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Editor’s Note: A weekly roundup from our friends over at TreeHugger. Enjoy!

Only One-Sixth of European Retailers Showing Sustainable Palm Oil Progress

Back in May, WWF said it would starting outing companies not living up to their sustainable palm oil commitments. After all, only a fraction of the certified sustainable palm oil being produced is actually being purchased. Well, their Sustainable Palm Oil Scorecard for 2009 has been released and only one-sixth of European retailers are making much progress.

In What World Can You Call Tetra Pak Green?

All sorts of effort has gone into making Tetra Paks using greener materials, but is it enough? No way. Green is reusable. Green is refillable. Green is not disposable and downcylable, for the lucky 20 percent of Americans who have access to it, and landfill for the 80% who don’t. Tetra Pak is the most elaborate greenwashing scheme ever, and they are doing a very good job of it.

Ecuador Moves Forward With Plan to Not Drill the Amazon in Exchange of Funds

We spoke about this campaign being in the making before, and about a presentation of it a month ago at the UN, but now it’s a fact: Ecuador is promoting the measure internationally to get funds, and says Germany, Spain and France have shown interest in backing up the plan. The country is also considering forming a consortium of countries with natural resources.

Illegal Logging Makes Indonesia World’s Third Largest Emitter of Greenhouse Gases

Indonesia is made up of 17,508 islands, most of which were totally covered by forest until about 50 years ago when that number dropped to 80 percent. But now, illegal logging and the burning of forests are making the country the third biggest emitter of GHG in the world (!) behind the U.S. and China.

More COP15 Expectation Management: UN Plans Post-Copenhagen Talks – Kerry Says We’ve Done All We Can

Though the grand exercise of managing expectations regarding the possibility of actually getting a global climate deal signed at the COP15 talks has been going on for a couple months now, here are the latest examples courtesy the United Nations, which is talking now about just having a framework in place for a legally binding deal, and Senator John Kerry, who is saying the Senate’s done all it can before December.

Good Way to End Paper Recycling Completely: Make Ethanol Motor Fuel From Paper Waste

Today’s printing and writing papers commonly have 20-30 percent recycled content. For fiber packaging materials, 60 to 100 percent recycled content is typical. It took decades for industry to reach those levels. Can you imagine what would happen if the paper industry had to price-compete against oil companies for waste paper feedstock? Recycled content of all manner of papers would surely decrease.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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