Al Gore Gets His Own Font

<a href="http://www.typotheque.com/news/gore_s_choice">Typotheque</a>

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


He didn’t invent the Internet, but Al Gore does have the power to redesign typefaces at will. Typotheque, the foundry that created Brioni, recently got an interesting call from the designers of Gore’s upcoming climate-change book, Our Choice. The pages were being laid out in Brioni, and the former VP had a teeny problem with it:

“Basically, he wants you to change the numeral one.”

“Interesting”, I said. “And how did he come to this conclusion?”

“Well, in the book there’re a lot of examples of scientific nomenclature and this particular numeral one is causing confusion when it’s combined with capitals.”

Sure enough, Gore was right. So Typotheque changed its typeface—not just for Gore, but everyone who uses it.

Now if only Gore could rid the world of Papyrus. Or implement a cap and trade system to phase out Comic Sans

FOLLOW THE MONEY

Corporations and billionaires don’t fund journalism like ours that exists to shake things up. Instead, support from readers allows Mother Jones to call it like it is without fear, favor, or false equivalence.

And right now, a longtime friend of Mother Jones has pledged an incredibly generous gift to inspire—and double—giving from online readers. That's huge! Because you can see that our fall fundraising drive is well behind the $325,000 we need to raise. So if you agree that in-depth, fiercely independent journalism matters right now, please support our work and help us raise the money it takes to keep Mother Jones charging hard. Your gift, and all online donations up to $94,000 total, will be matched and go twice as far—but only until the November 9 deadline.

$400,000 to go: Please help us pick up the pace!

payment methods

FOLLOW THE MONEY

Corporations and billionaires don’t fund journalism like ours that exists to shake things up. Instead, support from readers allows Mother Jones to call it like it is without fear, favor, or false equivalence.

And right now, a longtime friend of Mother Jones has pledged an incredibly generous gift to inspire—and double—giving from online readers. That's huge! Because you can see that our fall fundraising drive is well behind the $325,000 we need to raise. So if you agree that in-depth, fiercely independent journalism matters right now, please support our work and help us raise the money it takes to keep Mother Jones charging hard. Your gift, and all online donations up $94,000 total, will be matched and go twice as far—but only until the November 9 deadline.

$400,000 to go: Please help us pick up the pace!

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate