Black is the New Green

Photo courtesy of <em>Greening of Oil</em>.

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First, it was “green coal.” Now oil is apparently going green too.

Petroleum News has launched a new publication, Greening of Oil—”a science-based publication…scrutinizing what is being done to make hydrocarbons a more earth-friendly energy source,” according to its mission statement.

I don’t want to knock the magazine entirely. Any effort the oil industry makes to reduce the damage it does to the environment is a good thing. And I’m actually interested in reading about Shell developing new technologies that reduce the footprint of drilling operations, for instance, or about what natural gas producers are doing to conserve water. But let’s be honest—extracting oil from the ground and burning it is never going to be “green.”

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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