NPR’s New Pet: A Toxic Asset

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You’ve got to hand it to the reporters over at NPR’s Planet Money—they’re always cooking up clever new ways to report on the big business and economic issues of the day. For their latest feature, two Planet Money reporters sought to better explain what a “toxic asset” was, one of the jargony words you hear bandied about but never simply defined. (I’d try to lay it out for you here, but their cuddly, toxic-asset, Where-the-Wild-Things-Are creature is unbeatable.) So those reporters put together $1,000 between themselves and bought a toxic asset. Their plan is to track the health of their asset over time as a way of describing what a toxic asset actually is. Their opening video is below:

 

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We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

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That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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