Someone Pinch Us: MoJo Wins Another “Magazine Oscar”

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24 hours later, our heads are still spinning from the National Magazine Awards gala last night. MoJo has been nominated in the General Excellence category each year for the past three; we won in 2008 and again this year. That’s an amazing honor that belongs to everyone here—from the CEO, publisher, and board of directors all the way to our fearless interns. But it also belongs to you, our readers, who sustain this operation in a way that really unprecedented in the publishing industry. Some of you help by spreading the word about MoJo on Facebook and Twitter; many of you subscribe, and tens of thousands of you also donate. To know that our readers value the kind of fiercely independent journalism—”tough and tenacious,” the magazine award judges called it—is the thing that’s kept us going through a pretty rough time for media. (Okay, that and the hot chocolate mix in the kitchen.) So please consider this Ellie your own. Just be careful when you set it on the mantle. Those pointy things are sharp.

P.S. Big congratulations to our fellow Gen Ex nominees—Foreign Policy, Garden & Gun, Martha Stewart Weddings, and Paste—as well as all the nominees and winners, and a special shout-out to the other San Francisco mags whose wins made it a big Bay night at the NMAs: McSweeney’s, San Francisco Magazine, and Wired. You all rock.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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