“Gusher,” “Disaster,” “Blowout”: What to Call the Gulf (Spill)?

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Day 62 and we’re well beyond the point where “oil spill” does justice to the slow motion tragedy unfolding in the Gulf. Spill, of course, suggest that a finite quantity has been released. But not only is the Gulf gusher still gushing, we still don’t know exactly how much it’s spewing. The latest federal estimates the well could be leaking as much as 65,000 barrels per day. An internal BP document, meanwhile, indicates that it could reach 100,000 barrels a day if the worst-case-scenario plays out.

So how should those of us reporting on the disaster refer to it? “Spill” has been the noun of choice, likely because it is both short and the term we are most familiar with based on previous oil accidents, like the Exxon Valdez. But this piece in the Biloxi Sun Herald yesterday raises a good point: Why don’t reporters start referring to it by something more accurate?

Some of the ideas floated in the piece:

Gusher
Catastrophe
Life-altering catastrophe
Debacle
Calamity
Technological disaster
Big mess
Leak
Blowout

I figured we should throw this out to readers as well. What do you think reporters should be calling this?

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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