“Mexicano Mask”: Racist Gringos Fire Back

Courtesy of I Hate the Media

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Well, huh. It appears the culture war over immigration has spawned a new journalistic beat: The culture war over race-based masks.

Regular MoJo readers will recall the controversy that broke out last month over Florida-based Zubi Advertising‘s “Gringo Mask,” which was intended as a playful, not-for-profit show of solidarity with brown people who are likely to be targeted for arrest under Arizona’s “Papers, Please” law, SB 1070. Zubi backpedaled on the promotion when it was inundated with angry calls from gringos; apparently, anti-immigration forces feared the racial underclass was getting too, um, uppity.

But Zubi’s comeuppance wasn’t denouement enough for some self-styled conservatives, like the dudes who run a website called “I Hate the Media” (and if they think they’re getting gratuitous link love, they’re dreaming). They took time out from their busy schedule of breast-beating over “Sestakgate” just long enough to Photoshop themselves a “Mexicano Mask.” And if you thought the Gringo Mask was offensive, you ain’t seen nothing yet. Here, in their own words:

Last week a Florida advertising agency created Gringo Masks designed to help illegal aliens pass as legal American residents.

Now IHateTheMedia.com has created Mexicano Masks™ designed to help legal American residents leach off the welfare system, overwhelm our public schools, overrun emergency rooms, crowd our criminal justice system, swamp our jails, and work without paying taxes. After all, who wants to look like an oppressive, racist gringo when there are so many reasons not to?…

“The spirit in which we conceived Mexicano Masks™,” the spokesperson continued, “is definitely to offend people. The time for dialogue is long gone.”…

NOTE: Neither rubber band nor green card is included.

Well, they’re clearly right about one thing: It’s hard to start a dialogue with someone who thinks brown people sit at home thinking up new ways to “swamp our jails.” That’s more the M.O. of Arizona legislators.

Also, guys, it’s “leech,” not “leach.” You must have been overwhelmed by immigrants during the English lessons in your public schools, eh?

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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