Dept. of Amusing Campaign Tactics: Strickland-Kasich Edition

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Ohio Gov. Ted Strickland really wants you to know what a regular Ohio guy he is. When Ohioans go to the polls, Strickland wants them to remember that he’s like them—and that the fellow who’s running against him, John Kasich, is just a big-city banker. It’s a plausible strategy. Kasich once worked for Lehman Brothers (the horror!). Kasich’s spokesman even helped Strickland’s campaign narrative along by mocking the fact that the governor grew up “in a chicken shack.” Now the Strickland campaign is doubling down on the down-homeyness by playing up the guitar stylings of Frances Strickland, Ted’s wife. Witness:

Frances also played guitar on the campaign trail when Strickland ran for his first term in 2006. You can bet the Strickland campaign is going to continue to try to emphasize these sorts of “identity” stories in the weeks and months to come.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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