Why Pakistan Aid is Lagging

<a href="http://www.flickr.com/photos/unicefcanada/4864287206/sizes/l/in/photostream/">UNICEF Canada</a> via Flickr Creative Commons.

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As tens of millions displaced and homeless Pakistanis continue to weather the effects of flooding, donations for flood relief remain sluggish. Pakistan is getting far less in donations (and media attention) than the Haiti earthquake. The flood relief effort has about 2/3 of the funding it needs, the US State Department estimates. According to one Oxfam representative, after 3 weeks the Pakistan effort garnered roughly $230 million committed; Haiti had three times that within 10 days.

BBC surveyed several experts as to why the response to Pakistan is lagging behind that of similar disasters. There were many reasons, among them “donor fatigue” and “terrorism,” but one of the most intriguing was the idea that the floods were simply the “wrong disaster.” As Yale economics professor Dean Karlan told BBC, “sudden events seem to generate more funds… [for Pakistan] there isn’t any one single day in which news is huge… massive and sudden earthquakes or tsunamis draw our immediate attention and shock us.” A Pakistan expert added ominously that the flood’s low fatality rate actually masks the incredible magnitude of the disaster (livestock killed, low food supplies, ruined infrastructure), which will get worse as the year goes on. The whole article is worth a read, you can access it here.

 

 

 

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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