September 3, 2010

Dealing with Social Media Sexism

SF Weekly

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Ladies, how many times has an anonymous troll on the internet told you to “make him a sandwich” in response to even the most vaguely female-related post or comment? As the social media maven for Mother Jones, the answer to that question for me is A LOT. In fact, it seems these days you can’t throw a whale out of a window without it landing on a sexist tweeter. What to do? My newly-launched social media advice column at SF Weekly, Dear @nna, tackles how to deal with sexism in the penis party known as Digg. Excerpt:

The worst thing about Pigg users is they have all the time in the world to fight with you on the Internet. It’s impossible to have a thoughtful argument with someone who plays World of Warcraft for eight hours a day. Such trolls don’t deserve your time. Pity or block them if you must. But while public shaming has its merits, it will also likely incite more hatefulness. Also, Digg isn’t exactly a space for starting a dialogue on the hypocrisy of religious fundamentalism (or equivalent Serious Issue), it’s for sharing articles on Steven Seagal’s new energy drink, open source software that you can jerk off to, and the revelatory details of Tiger Woods’ divorce.

Read the rest at SF Weekly. Got social media etiquette questions for future columns? Leave them below in comments.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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