Can Phish and the Flaming Lips Get You to Vote?

Fans of The Roots, Flaming Lips, and Phish should probably answer their phones this week. To close voters’ “enthusiasm gap,” musicians such as Questlove, Wayne Coyne, and Jon Fishman are calling hundreds of concert-goers with a live reminder to show up for the November 2 election. All 25,000 music fans who signed HeadCount.org‘s “Pledge to Vote” will get some kind of pledge reminder prior to next Tuesday.

Why focus on voters who’ve already said that they’ll vote, you might ask?

Andy Bernstein, the executive director of HeadCount, explains: “It would be naive to think that someone pledging to vote at a concert automatically means they’ll make it to the polls on Nov. 2nd. It’s our job to remind them. Plus, a call from their favorite musician will make the elections more fun.”

HeadCount’s voting turnout strategy is supported by volumes of research (PDF) on youth voting. The gist: Young people are much more likely to vote when they are reminded about the election dates, and they know where to find their polling places. In other ways, young voters are just like folks in any other age group, with one major exception: There’s a “trust” factor. Young, registered voters are much more likely to vote if they know and trust the person who is asking them to show up at the polls. 

So, in an election year when many voters suffer from “the enthusiasm gap,” focusing energy to turn out the “enthusiastic base” seems like a smart strategy. I’ll call HeadCount after elections to see how their current approach worked.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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