Bank of America’s WikiLeaks Defense Fail

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


On Sunday, the New York Times reported on Bank of America’s master plan for blunting the damage from an anticipated WikiLeaks release of top executives’ emails. The bank’s strategy includes outside consultants, massive document reviews, and what the Huffington Post characterized as a “counterespionage” team. What the Times doesn’t mention (although it was reported last month) is that Bank of America’s defense also includes an effort to make sure no one on the internet makes fun of the bank’s head honchos. How is Bank of America going to inure itself to the cutting jabs of internet flamethrowers? Well, just read:

According to Domain Name Wire, the US bank has been aggressively registering domain names including its board of Directors’ and senior executives’ names followed by “sucks” and “blows”.

For example, the company registered a number of domains for CEO Brian Moynihan: BrianMoynihanBlows.com, BrianMoynihanSucks.com, BrianTMoynihanBlows.com, and BrianTMoynihanSucks.com.

The wire report counted hundreds of such domain name registrations on 17 December alone. They were acquired through an intermediary that frequently registers domain names on behalf of large companies, says the report.

I’m surprised this story hasn’t received more attention outside of the financial media. Even Bank of America, a company that regularly gets hustled by the smarter, cooler kids on Wall Street, shouldn’t be dumb enough to waste its money like this. Are they serious right now? Does BofA really think the internet isn’t going to be able to come up with a way to flame them? All you need for a meme-y attack webpage is a scurrilous allegation and a prominent person’s name. You could, for example, register brianmoynihankillspuppies.com for just $11.99/year.

It is almost certainly impossible to use a domain-name acquisition strategy to prevent criticism of your company or its employees. Yet the Wall Street Journal counts at least 439 BrianMoynihanSucks-style registrations in December alone. If I owned stock in Bank of America, this would not give me confidence that the bank is prepared for whatever Julian Assange is planning to throw at it. Seriously, folks?

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate