Inside Obama’s Courtship of Dem Donors

 

With conservative heavyweights planning to spend lavishly to topple President Obama—the White House anticipates $500 million or more in outside spending—the biggest challenge facing Obama aides and the Democratic Party is amassing a campaign war chest large enough to fight back against the Koch brothers, the Chamber of Commerce, Karl Rove’s Crossroads groups, and so on.

The Wall Street Journal today has an in-depth look at the Obama team’s early courting of donors in cities such as Boston, Dallas, Los Angeles, and New York. The “strategy briefings” by Obama aides, featuring the requisite PowerPoint presentation branded with the “Change the Matters” slogan, emphasizes the president’s “clear but narrowed support” in blue-collar, Midwestern states, but points out the stiff challenge facing Obama from deep-pocketed donors on the right. More from the WSJ:

The president’s political aides, people at the meetings said, are trying to establish stronger ties to some of these donors as they navigate what may be a difficult fund-raising environment.

Part of Mr. Messina’s presentation is to caution donors that while Mr. Obama has recovered after the trouncing his party took in the 2010 elections and is well-positioned for 2012, he will face a tough re-election fight that will require substantial donor support, according to people familiar with the presentation…

When he discussed the emerging GOP field in Miami, Mr. Messina made no mention of former Gov. Tim Pawlenty of Minnesota, participants said, even though Mr. Pawlenty has clearly been taking steps to build a White House campaign.

But Mr. Messina did talk about what Obama aides see as likely vulnerabilities for Jon Huntsman, the president’s outgoing ambassador to China, who is leaving his post to consider a campaign against his boss. The focus on Mr. Huntsman suggests Democrats see a threat in the former Utah governor, considered a moderate among potential GOP candidates…

Mr. Messina’s pitch to donors stresses the need to build a network in states of small business owners and religious leaders, particularly among Latino and African-American voters. His overall message, according to a Florida donor, was, “We’re in good shape, and we want to reconnect with you.”

 

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WE CAME UP SHORT.

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So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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