Questions for Guy Kawasaki, First Apple Evangelist?

Cover crop from <a href="http://www.amazon.com/Enchantment-Changing-Hearts-Minds-Actions/dp/1591843790/ref=sr_1_1?s=books&ie=UTF8&qid=1300832397&sr=1-1">Guy Kawasaki's 1oth book: Enchantment: The Art of Changing Hearts, Minds, and Actions.</a>

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.


Guy Kawasaki, one the original marketers of the Macintosh computer in 1984, has been called the Dale Carnegie of Silicon Valley for his books on how to enchant friends and influence people. A tech entrepeneur’s tech entrepeneur, his bestselling 10th book, “Enchantment: The Art of Changing Hearts, Minds, and Actions,” came out March 8. I’m interviewing Kawasaki later this week; got a question for Apple’s first evangelist? If there’s a Mac anywhere in your proximity, you might, so please feel free to add them to the comments below and I’ll take a look.

Here are a few I’m tinkering with to get you started:

1) How would you describe the art of (and need for) enchantment to a college student about to enter a challenging job market?

2) Is there an area in American public discourse where people who should be enchanting others currently aren’t?

3) Today’s new tech companies seem generally better organized and less prone to excess than the dot coms of the late ’90s, which is probably great for investors but sort of boring from a party standpoint. Am I right in thinking that start-up culture generally has calmed down and grown up somewhat? 

4) How has Silicon Valley changed most dramatically since you were first at Apple?

5) Given how ubiquitous the glowing Apple logo was at this year’s SXSW Interactive, it’s clear that the concept of Apple evangelism you created continues to succeed. Do you see any downside to the ubiquity of Apple products in geek circles? Do you ever think, ‘hey, maybe that worked a little too well in Silicon Valley?

6) What one piece of advice would you give to a nonprofit or individual trying to change the world for the better?

DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America will move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America will move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate