Florida’s Genius Solution to Unemployment: Super-hero Capes

From the website of Workforce Central Florida.

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Forget job retraining or back-to-school money or even another stimulus package. An employment center in central Florida has the answer to ending the Sunshine State’s chronic unemployment problem: Red super-hero capes.

Yes, that’s right. As WFTV Orlando reports, a new marketing initiative unveiled by an outfit called Workforce Central Florida (self-described as the “region’s workforce expert”) called the “Cape-ability Challenge” gives red capes to jobless Floridians as a way to boost their job-seeking prospects. The state-funded workforce organization reportedly spent $14,000 on 6,000 capes as part of the campaign, which a state workforce group called “insensitive and wasteful.” The capes fit in with Workforce Central Florida’s comic book-inspired campaign that features a villain named “Dr. Evil Unemployment.”

Now, the state is investigating Workforce Central Florida over the cape campaign. Hmm, wonder why. Here’s more from WFTV:

The newest allegation of misspending involves a marketing campaign, in which the chairman of the board for the job agency marches around in a super-hero cape.

[…]

Job-seekers such as Gregory Bryant said the capes are a waste of money and they’re offended by the cartoon-like portrayal of being unemployed.

“Would you wear this around?” WFTV reporter Bianca Castro asked Bryant.

“No, I mean, would you?” Bryant answered. “It’s a mockery to Americans.”

The bizarre campaign, however, didn’t last long. In a Wednesday press release, the group announced it was canning the cape idea, which it described as an “admittedly out-of-the-box creative campaign.”

A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

So we tried to explain why your year-end donations are so essential, and we'd like your help refining our pitch about what make Mother Jones valuable and worth reading to you.

We'd also like your support of our journalism with a year-end donation if you can right now—all online gifts will be doubled until we hit our $350,000 goal thanks to an incredibly generous donor's matching gift pledge.

payment methods

A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

So we tried to explain why your year-end donations are so essential, and we'd like your help refining our pitch about what make Mother Jones valuable and worth reading to you.

We'd also like your support of our journalism with a year-end donation if you can right now—all online gifts will be doubled until we hit our $350,000 goal thanks to an incredibly generous donor's matching gift pledge.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate