What If It Happened Here?

Image courtesy of Oceana.

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With the anniversary of the BP oil disaster next week, the environmental group Oceana is running an ad campaign in the Washington, DC metro system asking the question: What if the spill happened here and not somewhere down in the Gulf?

The ads superimpose the image of the exploding, leaking well in photos of cities like Washington, New York, and San Francisco. “We’re trying to get the message out: oil is dirty and dangerous,” says Jackie Savitz, director of pollution campaigns at Oceana. “How would we feel if it happened in our backyard?”

If you’ve been in the DC metro system lately, you’ve probably seen a whole lot of ads from the oil and gas industry talking up how they’re just a bunch of friendly folks who operate cleanly and safely. They’ve basically plastered the entire metro station over by the Capitol, so it’s nice to see a reality check, even though it’s on a much smaller scale. Congress has done absolutely nothing in the last year to avert future potential oil disasters. The campaign is a good reminder that the oil spill was devastating for Gulf coast residents even if the rest of the country seems to have forgotten it happened.

But a wannabe James O’Keefe has gone after the ads and Oceana, claiming that they look too much like 9/11 to be permissible. You know, because you can’t use the image of New York City now (unless of course you’re a conservative organization; then it’s fine). The right-wing group Accuracy in Media deployed their reporter Benjamin Johnson to stand outside the metro to try to provoke some outrage among riders for their video about why New York shouldn’t be used to promote an “anti-drilling leftist agenda.” Most of them appear to be confused about why he’s trying to force them to make that connection. Then he tries a (failed) sting operation at Oceana complete with a hidden camera to force those awful environmentalists to admit that yes, they do hate America. Watch the attempted smear here, or below:

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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