Right-Wing Rock Fans Get Owned…by T-Shirts?

Members of Germany's far-right National Democratic Party (NPD).<a href="http://commons.wikimedia.org/wiki/File:NPD-Vorstand.jpg">Marek Peters/www.marek-peters.com</a>/Wikimedia Commons

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


This one goes out to all those who say combating right-wing hate can’t be done with a dose of prankster humor:

At this summer’s “Rock for Germany” music festival in Gera, Germany on Aug. 6 (an event sponsored by the country’s neo-Nazi National Democratic Party), nearly 300 attendees were handed free souvenir t-shirts emblazoned with the nationalistic message, “Hardcore Rebels—National and Free” and a skull-and-crossbones-and-flag logo.

But what the fans didn’t know was that after running their new concert souvenirs through the wash, the original message fades dramatically, and a hidden one is designed to appear. The Guardian reports:

…The tagline turned into a message from a group offering to help far-right extremists break away from the neo-Nazi scene.

“If your T-shirt can do it, you can do it too – we’ll help you get away from right-wing extremism,” reads the slogan on the shirts after their first washing.

The shirts were handed [out]…by organisers after they had been donated anonymously. They were provided by Exit [Deutschland], a group which helps people disassociate themselves from the far-right.

The “Trojan t-shirts” also revealed the contact information for Exit Deutschland, an outreach group that tries to help teens “break with…right-wing extremism and build a new life” by stressing the “values of personal freedom and dignity.”

Though no one is expecting any of this to suddenly erase the xenophobic tendencies or extreme-right views of some of the festival-goers, Exit’s leaders still think the operation went off better than expected, according to Spiegel Online:

“Our name will be stored in their minds. And when they consider leaving the scene at some point, they will remember us,” [said Exit co-founder Bernd Wagner]. The group’s main goal was to reach young right-wing extremists “in a situation where they would hopefully be alone at home.”

A marketing expert in Hamburg, who wished to remain anonymous, came up with the idea together with his colleagues, [according to the German daily Süddeutsche Zeitung]. His firm paid for the T-shirts to be printed.

Compared to other creative political stunts, this one stands as one of the most honorable and well-intentioned in recent memory. Click here for a before-and-after image of the crypto-anti-fascist t-shirt.

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate