November 14, 2011

The Arizona Cactus-Cat Crisis and the Media Frenzy

"Cross me, and I'll mess you up."<a href="http://www.flickr.com/photos/66251177@N02/6240325572/">Daniel Lee</a>/Flickr

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Behold, the greatest use of AP column space that has ever been:

SAGUARO LAKE, Ariz. (AP) — A lot of cats get stuck in trees, but an Arizona kitty was perched atop a giant saguaro cactus for at least three days before finally coming down on its own.

Residents living in a desert area northeast of Phoenix noticed the black cat with white patches at the very top of the 30- to 40-foot cactus.

At times, the feline would stand up and survey the area, possibly trying to figure out how to get down — or how it got up there.

Helicopter video from ABC15.com…shows the cat eventually climbing down the cactus Friday. It started making its way down head-first before turning around and scooting backward. It finally took a big leap and landed on its feet before wandering into the desert.

The story was picked up by folks at the Washington Post, the UK’s Daily Mail, the Chicago Tribune, UPI, Indiana’s the News-Sentinel, Salon.com, and the Huffington Post, all of whom likely thought that the cat made for more compelling weekend news than yet another Republican debate.

Here is the ABC affiliate’s helicopter footage (take a minute to absorb that: helicopter footage…) of the gripping climax of the great 72-Hour Saguaro Lake Cactus-Cat Crisis of November 2011:

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

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