Climate Message Gets Clarity

The Global Climate Dashboard, an interactive tool, via <a href="http://www.climate.gov/#climateWatch">NOAA Climate Services</a>.

Let our journalists help you make sense of the noise: Subscribe to the Mother Jones Daily newsletter and get a recap of news that matters.


A fascinating new paper today in Nature Climate Change on what exactly drives climate denial in the US. It’s not so much a case of people filtering information to meet their pre-existing notions of climate change.

Rather, it’s that a significant proportion of people (66.3 percent) believe—wrongly—that scientists disagree about climate change. It’s this misperception that drives climate skepticism.

There’s good news here. From the paper:

Importantly, these findings are actionable: the myth of widespread disagreement among climate scientists over whether global warming is happening has little to no basis in truth, and it emerged, at least in part, as the result of a concerted effort to deceive the public.

So what’s to be done about it? The authors suggest the problem lies in crafting the message more positively:

Some studies suggest that repeating myths in efforts to debunk them—for example, stating ‘many people incorrectly believe that there is much disagreement among scientists about whether global warming is happening’—will backfire and strengthen the misperception in many minds; this occurs because information that is more familiar is deemed more likely to be true, and repeating the myth only makes it more familiar over time. Instead, efforts to ‘debias’ audiences should repeatedly assert the correct information—for example, ‘the vast majority of climate scientists agree that human-caused global warming is happening’—because repeated assertions, in time, become more familiar and therefore more likely to be deemed true. This strategy is consistent with the literature on public information campaigns, which has long emphasized the importance of the repetition of simple, clear messages to communicate effectively with the public.

 

The paper:

  • Ding Ding, Edward W. Maibach, Xiaoquan Zhao, Connie Roser-Renouf, & Anthony Leiserowitz. Support for climate policy and societal action are linked to perceptions about scientific agreement. Nature Climate Change (2011). DOI:10.1038/nclimate1295

THE TRUTH IS...

what drives Mother Jones' team of 50-plus journalists. The truth is powerful, as evidenced by how hard those with something to hide, or profit to gain, seek to discredit it. The truth, stated boldly and reported meticulously, is what draws so many readers to Mother Jones.

And the truth is, going into the final 4 days of the year we still needed to raise $TK to hit our $350,000 goal and start 2021 on track. It's nerve-wracking, wondering if the big spike we normally see at the end of December is going to be another thing that doesn't go as planned in 2020, or worse, if, now that Donald Trump is set to leave the White House (for longer than a taxpayer-funded golf trip to a property he owns), folks might be pulling back from fighting for the truth and a democracy and think the hard work is done.

It's not, and if you can right now, please consider a year-end donation to support our team's fearless nonprofit journalism so we can close that big fundraising gap and finish the year strong, ready for all that's ahead in 2021. Whether you can give $5 or $500, it all matters in keeping us charging hard, and we'd be grateful.

payment methods

THE TRUTH IS...

what drives Mother Jones' team of 50-plus journalists. The truth is powerful, as evidenced by how hard those with something to hide, or profit to gain, seek to discredit it. The truth, stated boldly and reported meticulously, is what draws so many readers to Mother Jones.

And the truth is, going into the final 4 days of the year we still needed to raise $TK to hit our $350,000 goal and start 2021 on track. It's nerve-wracking, wondering if the big spike we normally see at the end of December is going to be another thing that doesn't go as planned in 2020, or worse, if, now that Donald Trump is set to leave the White House (for longer than a taxpayer-funded golf trip to a property he owns), folks might be pulling back from fighting for the truth and a democracy and think the hard work is done.

It's not, and if you can right now, please consider a year-end donation to support our team's fearless nonprofit journalism so we can close that big fundraising gap and finish the year strong, ready for all that's ahead in 2021. Whether you can give $5 or $500, it all matters in keeping us charging hard, and we'd be grateful.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate