It Begins: Pro-Perry Group Runs First Super-PAC Ads of 2012

Mike Toomey (left) and Texas Governor Rick Perry go way back.Courtesy of the Texas State Library and Archives Commission

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Things could be going better for Rick Perry’s presidential campaign. He probably wishes he hadn’t gone into a total free-fall in the national polls (and in Iowa), for instance. Maybe he regrets giving a speech in New Hampshire on Friday in which he sounded like he’d just shotgunned a bottle of Robitussin. But there’s a reason Republicans still believe he has a shot to beat Mitt Romney: The Texas governor has a lot of money in the bank, and just as importantly, he’s got a lot of friends with a lot of money in the bank.

Perry has not one but two super-PACs working on his behalf—dark money groups that can accept unlimited donations (including from corporate sources)—the most notable of which is Make Us Great Again, founded by Perry’s former chief of staff and long-time friend, Austin mega-lobbyist Mike Toomey. Make Us Great Again has a goal of raising and spending $55 million on Perry’s behalf during the primaries alone, which is a lot. And now it’s on the air with its first set of television ads—making it the first super PAC to hit airwaves during the Republican primary:

We’re betting they won’t be the last.

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GREAT JOURNALISM, SLOW FUNDRAISING

Our team has been on fire lately—publishing sweeping, one-of-a-kind investigations, ambitious, groundbreaking projects, and even releasing “the holy shit documentary of the year.” And that’s on top of protecting free and fair elections and standing up to bullies and BS when others in the media don’t.

Yet, we just came up pretty short on our first big fundraising campaign since Mother Jones and the Center for Investigative Reporting joined forces.

So, two things:

1) If you value the journalism we do but haven’t pitched in over the last few months, please consider doing so now—we urgently need a lot of help to make up for lost ground.

2) If you’re not ready to donate but you’re interested enough in our work to be reading this, please consider signing up for our free Mother Jones Daily newsletter to get to know us and our reporting better. Maybe once you do, you’ll see it’s something worth supporting.

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