How to Win Florida on $1 Million a Day

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In the past 10 days, the pro-Mitt Romney super-PAC Restore Our Future and the pro-Newt Gingrich super-PAC Winning Our future dumped $10.4 million trying to sway Republican voters in the Sunshine State. That’s about as much as the total all outside groups had spent at this point in the 2008 election cycle. Where did the money go? MoJo tallied up their spending based on what they’d reported to the Federal Election Commission.

Most of Restore Our Future’s spending went to attacking Gingrich. For every dollar spent promoting Romney, the super-PAC spent $25 dragging Gingrich through the mud.

Of the $12 million Winning Our Future has spent so far in this cycle, more than a third left the PAC’s coffers in the past week. It spent most of the money talking up Gingrich; only a sliver was dedicated to attacking Romney. 

How did they reach their audience? Restore our Future spent the bulk of their money, $5 million, buying up television and radio spots slamming Gingrich for having “tons of baggage.” Since the beginning of January, in Florida alone, Restore our Future has run 3,443 television spots, 1,018 cable ads and 234 radio ads attacking Gingrich.

 

Winning our Future spent $4 million on TV and radio advertising (with at least $1.5 solely on radio).


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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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