Montana Senate Race Turning Into the Most Expensive Thing Ever

Sen. Jon Tester (D-Mont.)<a href="http://www.tester.senate.gov/Newsroom/images/2008-11-11-Tester-Taps_3.jpg">Office of Sen. Jon Tester</a>

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There were two big stories out of Montana this weekend. First things first: They finally caught Bigfoot.

The second story, of perhaps more national significance, comes from Mike Dennison of the Helena Independent-Record, who reports that, thanks in part to a handful of recent Supreme Court rulings, the state has been buried by a deluge of attack ads ahead of Novemeber’s US Senate race. As of early March, outside groups like Karl Rove’s Crossroads GPS and the 60 Plus Association have spent more than $3 million on advertisements targeting either incumbent Democrat Tester, or his GOP challenger, Rep. Denny Rehberg (rhymes with “Freebird”). There’s a lot at stake: The race could determine which party controls the upper chamber come 2013.

That $3 million is for television advertisements alone—to say nothing of radio, newspaper, and smoke signals. And in Montana, your $3 million goes a long, long way: A Montana gubernatorial candidate recently explained to the Missoulian that “It costs $150,000 to $175,000…to get one message across (the state), so 80 to 90 percent of (TV viewers) will see it six to eight times.” So with that as our blueprint, it’s not all that unreasonble to suggest that your average Montanan has been exposed to at least 137 iterations of ads like this:

And it’s still only March. This is your campaign finance system on drugs.

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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