Charts: Dirty Energy’s Election Ad Spending Spree

Hey there, swing state resident: Does this ad look familiar?

The video, which got 1.3 million views in the last two weeks, is sponsored by the American Energy Alliance. AEA, as it turns out, is one of several pro-oil and gas interest groups spending oodles of cash on campaign advertisements in 2012, according to a new analysis by Think Progress. (MoJo‘s Alyssa Battistoni gets into the weeds with—and righteously fact-checks—these ads here.)

Taken together, the AEA (which is partially funded by the Koch brothers) and others have spent at least $16.75 million in advertisements. By contrast, the Obama campaign and his super-PAC have spent a fraction of that defending his energy policies. Here’s how the money stacks up:

Mother Jones illustration.: Source: Think Progress; Kantar Media/Campaign Media Analysis GroupMother Jones illustration. Source: Think Progress; Kantar Media/Campaign Media Analysis Group

No wonder, then, that 5 out of 7 general election commercials airing in key swing states are about energy, according to a LA Times report citing data from the Kantar Media/Campaign Media Analysis Group.

But perhaps this doesn’t surprise you. Haven’t outside interest groups always played a role in political races, after all? But consider how much they are spending this year compared with 2008:

Mother Jones illustration.: Source: Think Progress; Wesleyan Media ProjectMother Jones illustration. Source: Think Progress; Wesleyan Media Project

As Think Progress notes, that’s a 1,600 percent jump.

WE'LL BE BLUNT:

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

payment methods

WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate