Dr. Seuss, Pesticide Shill?

A Dr. Seuss illustration for Flit bug sprayAll images: The War on Bugs

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.


Dr. Seuss is best known for his allegorical children’s books on themes like protecting the environment, shunning materialism, and embracing multiculturalism. But many people don’t realize that before writing those children’s books, Seuss also worked on commercial art for a pesticide company.

As farmer and author Will Allen noted in his 2007 book The War on Bugs, Seuss also created illustrations for pesticides in the late 1920s. The book’s publisher, Chelsea Green, has made the full chapter of the book available online for a limited time.

A cartoon Seuss created for Standard's Flit ad campaign.: The War on BugsSeuss created this cartoon for Flit bug spray.Back when Theodor Seuss Geisel was a young cartoonist, Standard Oil—a major player in the petroleum industry that had branched out into making bug sprays—noticed that he’d used their Flit spray guns in several illustrations. Standard decided to hire Seuss to make funny cartoon advertisements, which appeared in national magazines and newspapers. He did work for the company between 1928 and 1943, and “is generally acknowledged to be responsible for greatly popularizing the use of household poisons,” writes Allen.

Certainly no fan of chemicals, he continues:

Seuss helped America become friendly with poisons; we could laugh at ourselves while we went about poisoning things. In the process, the public grew comfortable with the myth that pesticides were absolutely necessary.

That work also helped Seuss, who was then working for a national humor magazine, pay the bills and work on the beloved books he would later become famous for writing. But anyone who’s seen Seuss’ books warning about the dangers of industrialism might wonder what the heck happened. Allen offers a possible explanation:

Perhaps Dr. Seuss realized his earlier mistakes and indiscretions with Standard Oil’s Flit and tried to make amends with The Lorax. Geisel must have known that Flit’s cartoons and his World War II cartoons for DDT had an enormous impact on the public’s use of pesticides and acceptance of DDT.

A Seuss cartoon in which he used Standard Oil’s bug spray Flit as a prop. Because of this, Standard offered him a job.After Seuss used Flit as a prop in this cartoon, Standard offered him a job.

Another Seuss Flit cartoon ad.: The War on BugsAnother cartoon Seuss drew for Standard’s Flit ad campaign.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate