Obama Super-PAC and National Union Unveil $4 Million Spanish-Language Ad Blitz

<a href="http://www.flickr.com/photos/barackobamadotcom/5655674841/">Barack Obama</a>/Flickr

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

Hispanic voters are crucial to President Barack Obama’s bid to win a second term in office this November. To bolster the president’s Latino base, the pro-Obama super-PAC Priorities USA Action and Service Employees International Union on Monday launched a $4 million Spanish-language ad campaign in Colorado, Florida, and Nevada slamming GOP nominee Mitt Romney.

Priorities and SEIU unveiled a different TV ad for each state, though each are titled “Mitt Romney: En sus propias palabras” (Mitt Romney: In his own words). The ads pluck out quotes of Romney’s—”You can focus on the very poor; that’s not my focus”; “I’m also unemployed”; “I like being able to fire people who provide services to me”—then show Hispanic men and women reacting negatively to Romney’s remarks. “What about us? He’s not thinking about us,” one woman remarks. “He is…just thinking about those that have made money already,” says another woman. The ads end with the message: “Mitt Romney: His words say it all.”

Here are the three Priorities-SEIU ads:

Florida:

Colorado:

Nevada:

The Priorities-SEIU ad blitz comes as GOP-friendly super-PACs and shadowy nonprofits are spending tens of millions attacking Obama. A month ago, Crossroads GPS, founded by GOP political gurus Ed Gillespie and Karl Rove, announced plans to spend $25 million on a monthlong ad blitz in 10 battleground states.

Priorities has struggled to keep pace in spending with other candidate-specific super-PACs. The pro-Romney super-PAC Restore Our Future, which is run by Romney’s former political director Carl Forti, has spent $46.5 million so far this election cycle. Even the now-dormant Winning Our Future super-PAC, devoted to electing Newt Gingrich before he dropped out of the race in early May, spent $17 million.

The Priorities-SEIU ads are attempt to define Romney as someone who won’t work in Latinos’ best interests. “This ad is part of a broader effort to ensure Latino voters know the stakes in this election and who has been on the side of Latino families and who will continue to stand with them in the coming years,” SEIU national political director Brandon Davis said in a statement.

TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

payment methods

TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate