August 13, 2012

Romney Super-PAC Set to Unload Its Biggest Ad Buy Ever

Restore Our Future/YouTube

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Restore Our Future, the weirdly named super-PAC devoted to electing Mitt Romney president, will spend $10.5 million on ads this week attacking President Barack Obama in 11 battleground states—Colorado, Florida, Iowa, Michigan, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, Virginia, and Wisconsin. Restore Our Future has raised $82.2 million this election cycle, the most of any super-PAC, and this latest ad buy is its largest.

The ad, “Another Month,” rips Obama for the economy’s sluggish recovery and lackluster job creation in recent months. The ad rehashes several minor flubs by the president—his 2011 quip that “Shovel ready was not as shovel ready as we expected” regarding stimulus-created jobs and, last month, his line that the “private sector is doing fine”—and then ends by claiming Obama has no record to run on.

Here’s the ad:

Spending by presidential super-PACs is spiking as the candidates enter the final stretch of the campaign. Earlier this month, the pro-Obama Priorities USA Action super-PAC announced it was buying $30 million in ads in Colorado, Iowa, Florida, Ohio, Pennsylvania, and Virginia this fall.

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

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