Mitt Romney, Your Step-Dad

<a href="http://www.flickr.com/photos/mittromney/8016408430/sizes/z/in/photostream/">Mitt Romney</a>/Flickr

Let our journalists help you make sense of the noise: Subscribe to the Mother Jones Daily newsletter and get a recap of news that matters.


Peter Hart, one of the sharpest Democratic pollsters out there, has put out a four-page memo on the state of the 2012 presidential campaign based on focus groups his firm conducted in Ohio—the most important of the swing states. He notes, “President Obama’s debate performance did two things: it left these voters both stunned and mystified, and it has caused them to give Romney a second look.” But Romney, he notes, hasn’t completed the sale: “On the economic front, Romney may have the credentials, but he has yet to translate them into something these voters can grasp firmly. They know he has held the position and done the deals, but there are no specifics. People could talk about past candidates’ specifics: McCain was a POW; Bush 43 had a legislative record of working with Democrats. There are no specifics for Romney—just a title.”

This is not surprising stuff, but in this memo (reported by NBC News’ First Read tip sheet) Hart did derive a characterization of Romney that seems dead-on:

The bottom line for Romney is that when voters are asked what relative he would be in their family, he ends up as the “step dad”: no blood kin, but someone who accepts you only because he has to. He has never been able to close that emotional linkage with the voters. The question ahead of him is whether he can gain the respect and success labels that would give voters a reason to support him.

So is this the question for tonight’s town hall debate and the rest of the campaign: can Romney demonstrate that he really does care about you? (And, yes, we mean you suburban, white women voters whom the pundits are fixated on.) This is, of course, where his 47-percent rant comes in. Can Romney convince the “kids” who overheard him say they are lazy no-goodniks that he really didn’t mean it and that he truly does care for them? That may be one of the fundamental dynamics of the moment. Perhaps Romney should promise them a pony.

Oh, wait, he already did that in the first debate.

THE TRUTH IS...

what drives Mother Jones' team of 50-plus journalists. The truth is powerful, as evidenced by how hard those with something to hide, or profit to gain, seek to discredit it. The truth, stated boldly and reported meticulously, is what draws so many readers to Mother Jones.

And the truth is, going into the final 4 days of the year we still needed to raise $TK to hit our $350,000 goal and start 2021 on track. It's nerve-wracking, wondering if the big spike we normally see at the end of December is going to be another thing that doesn't go as planned in 2020, or worse, if, now that Donald Trump is set to leave the White House (for longer than a taxpayer-funded golf trip to a property he owns), folks might be pulling back from fighting for the truth and a democracy and think the hard work is done.

It's not, and if you can right now, please consider a year-end donation to support our team's fearless nonprofit journalism so we can close that big fundraising gap and finish the year strong, ready for all that's ahead in 2021. Whether you can give $5 or $500, it all matters in keeping us charging hard, and we'd be grateful.

payment methods

THE TRUTH IS...

what drives Mother Jones' team of 50-plus journalists. The truth is powerful, as evidenced by how hard those with something to hide, or profit to gain, seek to discredit it. The truth, stated boldly and reported meticulously, is what draws so many readers to Mother Jones.

And the truth is, going into the final 4 days of the year we still needed to raise $TK to hit our $350,000 goal and start 2021 on track. It's nerve-wracking, wondering if the big spike we normally see at the end of December is going to be another thing that doesn't go as planned in 2020, or worse, if, now that Donald Trump is set to leave the White House (for longer than a taxpayer-funded golf trip to a property he owns), folks might be pulling back from fighting for the truth and a democracy and think the hard work is done.

It's not, and if you can right now, please consider a year-end donation to support our team's fearless nonprofit journalism so we can close that big fundraising gap and finish the year strong, ready for all that's ahead in 2021. Whether you can give $5 or $500, it all matters in keeping us charging hard, and we'd be grateful.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate