CEO of International Corporation Sends Romney Fundraising Pitch to His Employees

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There’s been plenty of news lately about big companies urging their employees to vote in the 2012 presidential election and, in some cases, nudging those employees to vote for the GOP ticket. Executives at Westgate Resorts, ASG Software Solutions, and a handful of other businesses have even warned that an Obama vote could lead to layoffs. Romney himself, as In These Times reported, told business owners during a June conference call to “make it very clear to your employees what you believe is in the best interest of your enterprise and therefore their job.”

Another CEO has joined the pro-Romney push. Last week, Brooks Smith, the CEO of Interactive Communications (also known as Incomm), the country’s leading purveyor of prepaid gift cards and debit cards, forwarded a Romney campaign fundraising email to all of his employees. The email, ostensibly written by Romney, slams President Obama for irresponsibly running up the nation’s debt and deficits. “We need to get serious about this before it’s too late,” the email says. “My plan for deficit reduction cuts and caps federal spending, balances the budget, and reduces our nation’s debt—to put America on a path to prosperity.”

A former Incomm employee forwarded Smith’s message to Mother Jones, after receiving it from a current employee.

Incomm’s website says it did nearly $10 billion in sales in 2009, and has one billion customers each week. Incomm’s customers include Walmart, Best Buy, Target, and 7-Eleven.

Asked about the Romney email Smith circulated to his employees, an Incomm spokeswoman wrote in a statement that the CEO “neither shared any personal views nor suggested the employees take any specific action.” She went on: “However, Mr. Smith feels the information he shares is important information for individuals to have when choosing their candidates. Of course, whom they vote for is their decision alone.”

Here’s the email from Smith:

 

AN IMPORTANT UPDATE ON MOTHER JONES' FINANCES

We need to start being more upfront about how hard it is keeping a newsroom like Mother Jones afloat these days.

Because it is, and because we're fresh off finishing a fiscal year, on June 30, that came up a bit short of where we needed to be. And this next one simply has to be a year of growth—particularly for donations from online readers to help counter the brutal economics of journalism right now.

Straight up: We need this pitch, what you're reading right now, to start earning significantly more donations than normal. We need people who care enough about Mother Jones’ journalism to be reading a blurb like this to decide to pitch in and support it if you can right now.

Urgent, for sure. But it's not all doom and gloom!

Because over the challenging last year, and thanks to feedback from readers, we've started to see a better way to go about asking you to support our work: Level-headedly communicating the urgency of hitting our fundraising goals, being transparent about our finances, challenges, and opportunities, and explaining how being funded primarily by donations big and small, from ordinary (and extraordinary!) people like you, is the thing that lets us do the type of journalism you look to Mother Jones for—that is so very much needed right now.

And it's really been resonating with folks! Thankfully. Because corporations, powerful people with deep pockets, and market forces will never sustain the type of journalism Mother Jones exists to do. Only people like you will.

There's more about our finances in "News Never Pays," or "It's Not a Crisis. This Is the New Normal," and we'll have details about the year ahead for you soon. But we already know this: The fundraising for our next deadline, $350,000 by the time September 30 rolls around, has to start now, and it has to be stronger than normal so that we don't fall behind and risk coming up short again.

Please consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

—Monika Bauerlein, CEO, and Brian Hiatt, Online Membership Director

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AN IMPORTANT UPDATE ON MOTHER JONES' FINANCES

We need to start being more upfront about how hard it is keeping a newsroom like Mother Jones afloat these days.

Because it is, and because we're fresh off finishing a fiscal year, on June 30, that came up a bit short of where we needed to be. And this next one simply has to be a year of growth—particularly for donations from online readers to help counter the brutal economics of journalism right now.

Straight up: We need this pitch, what you're reading right now, to start earning significantly more donations than normal. We need people who care enough about Mother Jones’ journalism to be reading a blurb like this to decide to pitch in and support it if you can right now.

Urgent, for sure. But it's not all doom and gloom!

Because over the challenging last year, and thanks to feedback from readers, we've started to see a better way to go about asking you to support our work: Level-headedly communicating the urgency of hitting our fundraising goals, being transparent about our finances, challenges, and opportunities, and explaining how being funded primarily by donations big and small, from ordinary (and extraordinary!) people like you, is the thing that lets us do the type of journalism you look to Mother Jones for—that is so very much needed right now.

And it's really been resonating with folks! Thankfully. Because corporations, powerful people with deep pockets, and market forces will never sustain the type of journalism Mother Jones exists to do. Only people like you will.

There's more about our finances in "News Never Pays," or "It's Not a Crisis. This Is the New Normal," and we'll have details about the year ahead for you soon. But we already know this: The fundraising for our next deadline, $350,000 by the time September 30 rolls around, has to start now, and it has to be stronger than normal so that we don't fall behind and risk coming up short again.

Please consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

—Monika Bauerlein, CEO, and Brian Hiatt, Online Membership Director

payment methods

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