Media Adviser to Hillary Clinton in 1999: “Be Careful to Be Real”

<a href="https://www.flickr.com/photos/15083709@N06/2245576555/in/photolist-4qraFa-4s7bTf-4uDKbQ-4Dx3MR-4Lki1L-4U6Tyk-51xeXX-51Byof-5nQ8Di-613oYp-bEieMB-9yMrvc-fucSTv-fusc6W-fus34L-fucHE4-beZvdn-8gibYf-8gibT9-8geV2T-dA7bF1-de5hpK-8geUYr-8geUWZ-dA1GRp-7JDuot-7JDu5B-7JHpFG-7JDu8T-7JDugK-7JHpJd-7JHphS-7JHpE3-7JDtQZ-7JDu1R-7JHpX7-7JHpVb-7JHpKw-7JHpgs-7JHpvS-7JDtWM-7JDtU2-7JDuip-7JHpnm-7JDuer-7JHpjN-7JHpwG-7JHpwm-7JHpCL-7JDusz-7JDtYg">Angela Radulescu</a>/Flickr

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In 1999, as former First Lady Hillary Clinton was preparing to run for US Senator in New York, she was coached by Mandy Grunwald, a public relations consultant who also served as media adviser for Clinton’s subsequent presidential campaign, before a speech. Back then, Grunwald had some words of wisdom for Clinton, who is now considered front runner for the Democrat’s 2016 presidential nomination: “Be careful to be real.” This is one of eight pieces of advice included in a July 1999 letter released today as part of a trove of documents from the Bill Clinton Administration.

Some of these tips could still be applicable for Clinton in 2016, if she chooses to run: “Don’t assume anyone knows anything about you…New Yorkers generally know about healthcare, your work for children, and then a lot of tabloid junk.” Here are the other tips: 

 

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DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America will move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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