June 15, 2015

Donald Trump Is Making a “Major” Announcement Tomorrow. Here Are 6 Possibilities.

<a href=https://www.flickr.com/photos/gageskidmore/5440390625/in/photolist-cHwoKS-9hKoKX-7nU9mJ-giJFWm-9hKqAn-CPuu3-7nQcqr-9hNuLJ-nBCoei-fSCq6J-9Fnu9r-afUurt-fhNika-dsB9t6-e21BG2-dB9FgS-agtVGn-8AqxBV-85ttEW-85rGcH-HkLZL-agtVna-fpHtLB-aF8Q35-nFadg3-bygovm-pytga-2kkAb-9ovzrq-9v62wo-6Z2pBn-9hHrVT-4T3QAU-bPM3kv-fAaymz-gLgEjp-8UFpLX-dDQpsd-eEvVds-ekAiEk-a7GaSD-9QHtDh-byRntR-3X8g7W-a7GbDR-EGvH9-nitwYj-a7GeNi-cLqkoL-FVf1q>Gage Skidmore</a>/Flickr

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Tomorrow will be a really big day for America, or so real estate mogul and reality TV host Donald Trump has declared. He promises he will issue a “major” announcement on Tuesday at Manhattan’s Trump Tower. It’s anyone’s guess what the outspoken tycoon will say, but here are some possibilities.

A Celebrity Apprentice spin-off: Following the close of the show’s seventh season, with Leeza Gibbons edging out Geraldo Rivera for the cash prize, the series is becoming stale and needs to up the ante. Perhaps he’s announcing a merger with ABC’s similarly entrepreneurial show, Shark Tank, to create a show in which celebrity entrepreneurs are dropped into a tank of live sharks. If their pitches are worthy of moving to the next round, great! If not, well… And “you’re food” is a much better catch phrase than “you’re fired.”

Trump is filing for bankruptcy…again: If you could win an award for filing for corporate bankruptcy, Trump would have a ring for every finger on his check-signing hand. Since 1991, Trump’s corporations have filed for Chapter 11 bankruptcy four times. Tomorrow’s announcement could prove the fifth time is the charm!

He is filing for divorce…again: This would mean that the fellow who is no fan of gay marriage is going for a three-peat.

He found President Barack Obama’s Kenyan birth certificate: Bust out the “Mission Accomplished” banners for his birther crusade. 

He is resigning from Twitter: Trump has found a natural outlet for his bombast on Twitter. Some might say he over utilizes the platform. But the tweets in his feed live in perpetuity for all of us admire from afar—except for the ones he has to delete. Here are a few of his best…or worst:

He may or may not be running for president. Compared to the other possibilities, this will be a let-down, either way.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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