September 2, 2015

Rand Paul: Troll Me, and I’ll Track Your Phone

His campaign released an app that lets you take “selfies” with him. Guess what happened next.

And I'll track your phone!RandPaul.com

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Rand Paul’s campaign established itself as the cool internet campaign early when it hired Austin-based GOP digital hipster Vincent Harris to run a small social media empire heavy on memes. But the campaign’s latest effort to appeal to the youth seems mostly like an invitation to troll the struggling candidate—except that it’s also kind of creepy.

Paul took to Twitter this afternoon to announce the launch of his new official campaign app—available for free in Apple and Android stores—which promises the latest “insider” Rand Paul news and event listings, as well as “fun” features like a tool to take fake “selfies” with Paul and a hidden Space Invaders-style game in which Paul’s logo shoots at the logos of other candidates. (Sound fun?)

And, of course, it’s easy to mess with.

Not all the “selfies” aimed so low (though others aimed much lower).

Alex Hart, the digital content director for liberal advocacy group People for the American Way, saw an opportunity to get Paul to endorse her group’s message:

And conservative Iowa activist Craig Robinson gleefully toyed with his new ability to place Paul wherever he wanted (including in jail and alongside Paul’s former top aide and nephew Jesse Benton, who was indicted last month on federal campaign finance charges):

As the New York Times pointed out, other campaigns have had apps before, but they are usually criticized for just pandering to the already converted. That’s why having fun angles are worth it, even if they have the potential to backfire. They reel in new contacts for the campaign.

And that’s what is really going on here. The app is designed to suck supporters (and their personal information) into the campaign’s databases. Merely by installing the app, users are letting the campaign into their phones to collect the kind of information that people are often reluctant to give up, but which is so vital to building a national network of supporters and small-dollar donors.

For example, according to the permissions disclaimer in the Android store, installing the app gives the campaign permission to locate you via GPS and check your phone to see what social media accounts you have. A spokesman for the campaign did not return requests for comment on how the campaign will use that data. One clue: The app was developed by CanDo Politics, a conservative political fundraising group that has often worked for Paul in the past.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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