May 17, 2016

Watch: Pro-Clinton Super-PAC Releases Two Blistering New Trump Ads

They are part of a lavish $130 million campaign across battleground states.

Priorities USA

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The top pro-Hillary Clinton super-PAC, Priorities USA, released two blistering new anti-Trump advertisements on Monday night, attacking the presumptive GOP nominee’s attitudes toward women.

The ads, first broadcast by MSNBC’s The Rachel Maddow Show and simultaneously released online, are the first salvo in the super-PAC’s massive new advertising campaign, reported by my colleague Pat Caldwell earlier today. In one of the ads, several actors mime derogatory (or downright strange) things that Trump has said about women, including comments about his daughter, Ivanka, and the Fox News presenter Megyn Kelly. The ad ends with, “Does Donald Trump really speak for you?”

The new super-PAC strategy—funded by a lavish $130 million purchase of airtime across battleground states—will focus on getting out the vote among Clinton’s key groups of supporters, particularly Latinos and African Americans. Of that $130 million, $35 million is set aside for digital advertising.

Let the auto-play digital media campaign video deluge begin.

Here’s the second ad:

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We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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