Pro-Clinton Group Targets Latinos With Ad Branding Trump a Racist

Priorities USA is launching a digital ad campaign aimed at Hispanic voters in swing states.


A pro-Hillary Clinton super-PAC is launching an ad campaign to make sure Latino voters are aware of Donald Trump’s recent attacks against a judge’s “Mexican heritage.”

As Mother Jones reported last month, Priorities USA plans to invest million of dollars in online ads targeting specific demographic groups that the super-PAC believes will back Clinton in the fall. On Thursday, the group announced the first set of those ad buys, a set of four ads aimed at Latino voters in Colorado, Nevada, and Florida that will run on Instagram, Facebook, and Pandora. The most damning of the ads features a string of Republicans calling Trump racist for his attacks against Judge Gonzalo Curiel, who is presiding over a case challenging Trump University. The ad closes with Paul Ryan calling it “the textbook definition of a racist comment.”

In another ad, a family is shown eating dinner and swinging at a playground, while in the background Trump’s comments calling Mexican immigrants rapists and criminals are juxtaposed with clips of Clinton calling for immigration reform. “The choice is clear,” on-screen text says to close the ad.

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Truth #1: The chaos is the point.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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