NRA Ad Tries to Scare Gun Owners About New York Liberals, Depicts the Wrong City

Check your facts!


The National Rifle Association released a new election ad today attacking Question 3 on Maine’s November ballot, which would require background checks on most transfers of guns between owners.

The NRA’s ad points out that former New York Mayor Michael Bloomberg, now a prominent gun control activist and the founder of Everytown for Gun Safety, “is spending $3 million to try and boss Mainers around with Question 3.” The ad opens with a view of a city skyline and the words “The New Yorkers” emblazoned below it. The narrator intones: “The New Yorkers are here and they’re trying to tell Mainers how to live.” There’s just one problem: The skyline in this ad is most definitely San Francisco’s, not New York’s.

Here’s the start of the ad:

YouTube

Here’s SF:

Yurkaimmortal/iStock

Here’s NY:

funnybank/iStock

To its credit, the NRA did remember to add a Statue of Liberty to its version—and yet somehow didn’t notice in the process that the rest of the skyline was wrong, or just didn’t care to use the right one.

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WHO DOESN’T LOVE A POSITIVE STORY—OR TWO?

“Great journalism really does make a difference in this world: it can even save kids.”

That’s what a civil rights lawyer wrote to Julia Lurie, the day after her major investigation into a psychiatric hospital chain that uses foster children as “cash cows” published, letting her know he was using her findings that same day in a hearing to keep a child out of one of the facilities we investigated.

That’s awesome. As is the fact that Julia, who spent a full year reporting this challenging story, promptly heard from a Senate committee that will use her work in their own investigation of Universal Health Services. There’s no doubt her revelations will continue to have a big impact in the months and years to come.

Like another story about Mother Jones’ real-world impact.

This one, a multiyear investigation, published in 2021, exposed conditions in sugar work camps in the Dominican Republic owned by Central Romana—the conglomerate behind brands like C&H and Domino, whose product ends up in our Hershey bars and other sweets. A year ago, the Biden administration banned sugar imports from Central Romana. And just recently, we learned of a previously undisclosed investigation from the Department of Homeland Security, looking into working conditions at Central Romana. How big of a deal is this?

“This could be the first time a corporation would be held criminally liable for forced labor in their own supply chains,” according to a retired special agent we talked to.

Wow.

And it is only because Mother Jones is funded primarily by donations from readers that we can mount ambitious, yearlong—or more—investigations like these two stories that are making waves.

About that: It’s unfathomably hard in the news business right now, and we came up about $28,000 short during our recent fall fundraising campaign. We simply have to make that up soon to avoid falling further behind than can be made up for, or needing to somehow trim $1 million from our budget, like happened last year.

If you can, please support the reporting you get from Mother Jones—that exists to make a difference, not a profit—with a donation of any amount today. We need more donations than normal to come in from this specific blurb to help close our funding gap before it gets any bigger.

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