Congressional Candidate Swears at the NRA in New Ad

“F*ck the NRA.”

Democratic congressional candidate Pat Davis of New Mexico doesn’t mince words in his new television ad. Looking straight at the camera, Davis opens with a succinct message: “Fuck the NRA.” 

Davis, an Albuquerque city councilman and former police officer, continues: “Their pro-gun policies have resulted in dead children, dead mothers and dead fathers.” Then he finishes: “I approve this message. Because if Congress won’t change our gun laws, we’re changing Congress.”

The ad, which is only 15 seconds, ran on a local news network Friday afternoon in Albuquerque. But it’s already prompted a strong reaction from the National Rifle Association and galvanized gun control proponents behind Davis. Which, for a candidate trying to break out in a field of six primary candidates, was probably the point.

On Friday evening, the NRA responded with its own 15-second video, suggesting Davis needs to wash his mouth with soap, and pushing the hashtag #DesperateDavis. David Hogg, a survivor of the school massacre in Parkland, Florida, responded by attacking the NRA’s new president, Oliver North of Iran-Contra scandal fame.

“Every idea we came up with looked like every other gun ad we’d ever seen,” Davis told the Washington Post Saturday. “Finally, somebody just said, you know, like, ‘[bleep] the NRA.’ We’ve told stories and everybody’s marching and another ad of stock footage of that is not going to change the game. Everybody’s thinking it. Why don’t we just say it?” Federal election law requires broadcasters to run political ads uncensored.

Davis is vying for the Democratic nomination in New Mexico’s 1st Congressional District, where the incumbent Democrat, Michelle Lujan Grisham, is running for governor.

 

FOLLOW THE MONEY

Corporations and billionaires don’t fund journalism like ours that exists to shake things up. Instead, support from readers allows Mother Jones to call it like it is without fear, favor, or false equivalence.

And right now, a longtime friend of Mother Jones has pledged an incredibly generous gift to inspire—and double—giving from online readers. That's huge! Because you can see that our fall fundraising drive is well behind the $325,000 we need to raise. So if you agree that in-depth, fiercely independent journalism matters right now, please support our work and help us raise the money it takes to keep Mother Jones charging hard. Your gift, and all online donations up to $94,000 total, will be matched and go twice as far—but only until the November 9 deadline.

$400,000 to go: Please help us pick up the pace!

payment methods

FOLLOW THE MONEY

Corporations and billionaires don’t fund journalism like ours that exists to shake things up. Instead, support from readers allows Mother Jones to call it like it is without fear, favor, or false equivalence.

And right now, a longtime friend of Mother Jones has pledged an incredibly generous gift to inspire—and double—giving from online readers. That's huge! Because you can see that our fall fundraising drive is well behind the $325,000 we need to raise. So if you agree that in-depth, fiercely independent journalism matters right now, please support our work and help us raise the money it takes to keep Mother Jones charging hard. Your gift, and all online donations up $94,000 total, will be matched and go twice as far—but only until the November 9 deadline.

$400,000 to go: Please help us pick up the pace!

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate