Stephen Colbert Hits Trump Where It Hurts—His E-Score

“The last celebrity to that badly was…syphilis.”

Earlier this week the New York Times released some new polling data on President Trump, but as Stephen Colbert discovered while combing through it, it’s not the top line approval numbers that are likely to get under Donald Trump’s skin most—it’s his E-score. That’s a metric that television marketers use to measure likability, based on the public’s assessments of dozens of personal qualities.

As a president, Trump has a 41 percent approval rating, but as a celebrity, Colbert points out, his numbers are tanking. Just 14 percent of the poll’s respondents thought the president has “strong positive appeal”, while 39 percent thought he had the opposite, “strong negative appeal.”

The poll also found people associated Trump with the words “aggressive” and “mean” as well as “confident”, “creepy” and “insincere.”

“But here’s the part Trump’s really not going to like. His lowest scores were for the attributes of ‘sexy,’ ‘handsome’ and ‘physically fit,'” Colbert joked. 

 

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DEMOCRACY DOES NOT EXIST...

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In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America will move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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