The US unemployment rate, currently at 11.1 percent, is higher than at any point during the Great Recession—a grim stat that in the face of ballooning coronavirus cases and, in some states, a return to lockdown measures, is unlikely to see substantial improvement in the months ahead. To make matters worse, the $600 federal unemployment insurance weekly subsidy is set to expire at the end of the month thanks to Republicans, even as experts credit the benefit as a crucial lifeline preventing countless families from descending into poverty.
In the midst of this economic crisis facing millions of Americans, enter Ivanka Trump with advice for the unemployed: Embrace the chaos, she urges, and “Find Something New.” The initiative comes as her most recent diamond-encrusted middle finger to American families since the pandemic hit.
More than ever our #PledgetoAmericasWorkers is focused on helping Americans 🇺🇸 bolster skills to find new jobs + navigate career transitions.
Today we are launching the #FindSomethingNew ad campaign!https://t.co/gS1JL50lcU
— Ivanka Trump (@IvankaTrump) July 14, 2020
The campaign’s website, which boasts ties with companies like Apple, reads like a choose-your-own-adventure where options like vague certificate and intensive programs are presented but with scant detail on how to pursue such paths, much less pay for some of them. Click on Apple, for example, and you’re simply rerouted to a page offering free beginner coding courses that surely won’t be enough to even land you an interview with the company. It’s the equivalent of directing someone to Indeed.com, wishing them good luck, and congratulating yourself for helping them in a meaningful way.
That isn’t to say that “Find Something New” will fail to inspire. For a growing number of Americans, it’s a reminder that they’ll have the chance to do exactly that come November.