The Trump Files: Donald and the Great Geico Boycott

“Something has to be done about this terrible, terrible Geico ad.”

Mother Jones illustration; Shutterstock

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

This post was originally published as part of “The Trump Files”—a collection of telling episodes, strange but true stories, and curious scenes from the life of our current President—on June 1

The Donald knows a bad commercial when he sees one, and he won’t hesitate to strike back against them.

“Something has to be done about this terrible, terrible Geico ad,” he demanded in the March 21, 2011, edition of his “From The Desk of Donald Trump” YouTube series. At the time, Geico was running ads that featured basically nothing but a gravelly-voiced man in a suit asking rhetorical questions. (Look, they were weird. Just watch them yourselves.) Trump was incensed by the ads.

“It’s the worst I’ve ever seen on television,” he complained. “They’ve got this third-rate guy acting like he’s Humphrey Bogart, he’s driving people crazy…It’s a horrible commercial, it bothers everybody.”

But, as always, Trump had a plan to solve this. “We ought to boycott Geico,” he told his internet fans. “This is not Humphrey Bogart. If it were, Humphrey Bogart would not be a very famous guy.”

Read the rest of The Trump Files:

 

TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

payment methods

TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate