October 16, 2020

Early Results Are In: More People Watched Biden’s Town Hall Than Trump’s

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When 2020 Democratic nominee Joe Biden and President Donald Trump held dueling town halls on different networks at the same time, it seemed safe to assume that more people would tune in for reality show presidential pyrotechnics than the even-keeled former vice president discussing policy. But the Nielsen ratings show that most Americans opted to keep their blood pressure low Thursday night.

Biden’s town hall on ABC averaged about 13.9 million viewers, while Trump’s town hall, which aired on three different channels—NBC News, CNBC, and MSNBC—averaged 13.1 million viewers, according to early Nielsen ratings.

The Nielsen ratings count only viewers who watched through their TV sets, not the many thousands who streamed the programs online. The final ratings will be released later this afternoon.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

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So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

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