This Chinese Laundry Detergent Commercial Is Going Viral for All the Wrong Reasons

Blatant racism is not a good look.


It’s no secret that one part of Asian beauty standards involves valuing, even coveting, light skin—a look that’s promised by countless products pledging to brighten one’s pigmentation. The combination of existing biases and commercial exploitation translates into negative attitudes towards dark-skinned people remaining a serious problem throughout many Asian countries. But this new commercial from the Chinese laundry detergent brand Qiadobi still manages to ratchet up the shock value by doing what many describe as blatant pandering to racism.

The ad begins with a Chinese woman doing the laundry when a black man covered in stains appears on the scene. As the two exchange flirtatious glances, the woman beckons for the man to come closer. Stopping short of embracing one another, the woman suddenly grabs him and forcibly stuffs him into the washing machine with the detergent at hand. Once the wash is complete, the black man emerges transformed: he is no longer a black man but a freshly-scrubbed Asian man.

The woman is visibly delighted with the results.

The ad has since gone viral, and American media companies are joining the chorus of condemnation of the company, not just for the offensive ad but for the entire premise behind it. 

(h/t The Root)

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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