This Chinese Laundry Detergent Commercial Is Going Viral for All the Wrong Reasons

Blatant racism is not a good look.


It’s no secret that one part of Asian beauty standards involves valuing, even coveting, light skin—a look that’s promised by countless products pledging to brighten one’s pigmentation. The combination of existing biases and commercial exploitation translates into negative attitudes towards dark-skinned people remaining a serious problem throughout many Asian countries. But this new commercial from the Chinese laundry detergent brand Qiadobi still manages to ratchet up the shock value by doing what many describe as blatant pandering to racism.

The ad begins with a Chinese woman doing the laundry when a black man covered in stains appears on the scene. As the two exchange flirtatious glances, the woman beckons for the man to come closer. Stopping short of embracing one another, the woman suddenly grabs him and forcibly stuffs him into the washing machine with the detergent at hand. Once the wash is complete, the black man emerges transformed: he is no longer a black man but a freshly-scrubbed Asian man.

The woman is visibly delighted with the results.

The ad has since gone viral, and American media companies are joining the chorus of condemnation of the company, not just for the offensive ad but for the entire premise behind it. 

(h/t The Root)

TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

payment methods

TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate