February 10, 2010

Brit Fever

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The Brit Awards (that’s the British Phonographic Industry’s annual pop music showdown) take place next Tuesday, and there are scads of pop tart dynamos to be grateful for this year. Too many to name, in fact, but here, in no particular order, are a few of my favorite artists competing in one category or another:

1. Mika brings Freddie Mercury-style epicism and hyperactive, Technicolor 2010 flamboyance.

2. Dizzee Rascal offers linguistic gymnastics, shark costumes, and rock-solid party tracks. 

 

3. La Roux having a straight-from-the-heart, Annie Lennox kind of moment.

 

4. Florence and the Machine being all sublime and ghostly. Harps and shouting.

 

5. Bat for Lashes singing the haunting and melodic “Daniel.”

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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